Emma Brooks | Digital Media Enthusiast - Latest Comments

Re: O.B. Is Really, Really, Really, Ad Nauseam-Ly Sorry

Rayanne Langdon — Sat, 24 Dec 2011 17:42:37 -0000

I just tried this, but no singing the name "Rayanne". It's the "Super Kid" personalized pencil all over again. Haha.

Re: O.B. Is Really, Really, Really, Ad Nauseam-Ly Sorry

Ninamu — Tue, 20 Dec 2011 12:49:10 -0000

The o.b. video is so cheesy that I couldn't resist watching it a second time with the name "Diarrhea". It was fun...

This really is stepping it up a notch, but tampon ads were always a weird phenomenon - I'm thinking about Jerry Seinfeld's bit twenty years ago (They're swimming, playing tennis, jumping around... nobody is having as much fun!) :-)

Re: O.B. Is Really, Really, Really, Ad Nauseam-Ly Sorry

Bex vanKoot — Tue, 06 Dec 2011 19:38:31 -0000

I also had no idea what this was about. Thanks for letting me know! I assumed they had said something dumb in a previous ad and were trying to make up for it. I use a Diva Cup and don't watch commercials, so I don't really pay attention to these things. This just popped up in my FB feed....

Re: O.B. Is Really, Really, Really, Ad Nauseam-Ly Sorry

Emma Brooks — Mon, 05 Dec 2011 16:07:23 -0000

A brand has already apologized to women in this realm: http://www.cbc.ca/strombo/show...

Re: O.B. Is Really, Really, Really, Ad Nauseam-Ly Sorry

Eric Portelance — Mon, 05 Dec 2011 16:01:42 -0000

Male perspective: Not knowing the background of why the *brand* might need to apologize, a male colleague and I assumed it was some kind of apology from men to the women in their lives... which made no sense, but seemed plausible without the real context.

Re: Is Tiny Tower Breaking Facebook Rules?

Adam Fischer — Fri, 25 Nov 2011 20:42:39 -0000

Hi Emma, first time here and love this piece (and the UI/design on your blog).. stumbled here from a Google search for NimbleBit while trying to send them a feature suggestion for Tiny Tower. I'm an addict, but haven't yet received the aforementioned FB "Like" invitation/3-bux offer, nor have I yet received the Apple offer. I did however notice an overwhelming increase in children's-related-app-downloads-for-bux offers lately, whereas I was previously offered song-downloads much more often.

I have noticed that the trigger to add the offered bux to your bank is as you said, clicking "yes" or "download", and not actually tied to performing the action afterwards. I click yes on every kids game offered, and subsequently used to delete them but soon realized I didn't even have to complete the download/installation from the App store to get the bux.As the owner of a small IT business in Los Angeles, I too am incredibly interested in the process by which this in-app offer/purchase occurs as well as the legal/contractual obligations & constrictions. Also as a musician, I am extremely interested in these offers from a marketing level and even considered contacting the company to inquire about rates for my own band [shameless plug alert! www.anthemofsilence.com]. I'm finding more and more than until all the fine print and legislation gets worked out, it really is like the Wild West at a lot of "places" online, and my takeaway is that small businesses (musicians & artists included here) have two options: 1. Stake your claims and fight hard, trying to be in as many places as possible or 2. Slow and steady in a smaller number of places with a stronger focus on maintaining a presence in your local community/neighborhood. Either way, I think smaller businesses come out ahead [...but good luck on #1 without a good publici$t or a *lot* of time to be on computer]; Internet companies like Facebook, Groupon, and MySpace before them have hyper-inflated real "value" and extreme reach, but their waves crash faster and more frequently than traditional (nonline) companies.

Thanks again for the forum Emma!

/adamFischer|
computersWTF

Re: Think I’m Notable? Then Vote!

Emma Brooks — Fri, 21 Oct 2011 11:03:33 -0000

Thanks Mike!

Re: Think I’m Notable? Then Vote!

Mike — Fri, 21 Oct 2011 10:07:46 -0000

Voted!

Re: Is Tiny Tower Breaking Facebook Rules?

Emma Brooks — Wed, 21 Sep 2011 11:51:36 -0000

Hey Perky - Thanks so much for your comment! Liking, referring to the action of clicking "LIKE" on a Facebook page, not the act of preferring something.

Re: Is Tiny Tower Breaking Facebook Rules?

Perky — Tue, 20 Sep 2011 19:02:06 -0000

seems fair enough to me.. you're playing the game and clearly 99% of people who read that message are liking it... nimble bit are not asking you to pretend you like it, just incentivizing our lazy butts into action!

they are not 'inciting linking' - you like it already...

Re: The New Résumé

Emma Brooks — Tue, 13 Sep 2011 18:55:16 -0000

That's a fair point. The opening paragraph is pretty key. But it's nice to have a different kind of format to look at, don't you think?

For me, where I'd love to see this go is to a more immersive, experiential résumé-reading experience for the end user. Imagine being able to perceptually delve into my years of work, flying through various campaigns I've worked on, KPIs I've created, and content I've posted. That to me, would be way, way cool.

Re: The New Résumé

Emma Brooks — Tue, 13 Sep 2011 18:53:28 -0000

Agree - and as I said in my above comment too - I'm really seeing how this won't work for every field. Like you said, as a technical professional, there are a lot of things you need to convey that pretty blocks and fonts won't be able to do.

Thanks for letting me know about the printer-friendly option! My friend sent mine over... It was pretty bland to be honest (much like my boring text and paper CV). I much prefer the one above!

Feel free to post your own Visualize.me here if you'd like! I'd be interested to see it.

Re: The New Résumé

Emma Brooks — Tue, 13 Sep 2011 18:51:34 -0000

You raise a really good point and I absolutely agree. This won't work for every kind of field. I think, personally, for a field like digital marketing - this is a good fit for someone like me.

And I 100% agree with your last line and now I'm very much glad I titled this, "The New Résumé" rather than "Résumés are Dead." I can only hope to see these evolve, hopefully more living, breathing documents, and allow for a more immersive experience for the end-reader.

I hope you try it out - let me know how it goes! Also, are we connected on LinkedIn? If not, this must be rectified.

PS: Thanks for commenting. I miss you muchly!

Re: The New Résumé

Mike S — Tue, 13 Sep 2011 08:33:29 -0000

I think it depends also on the field you're in. I work in academia, where CVs eventually take up full binders. For example: mine is 7 pages long, and I'm still just a student.

Honestly, I think the infographic is neat, and I wish it would work with my CV. (I may actually try it, that's how curious I am!) But I don't think I'd ever be able to use it - the only people I'd ever send my CV to don't want to see graphics. They want to see lists: papers, conferences, professional memberships, teaching experience, research experience, clinical experience, etc. etc. etc.

I guess what I'm saying is: This is an interesting concept, and it's exciting to think that it's catching on in at least a few fields, but I don't think that résumés are dead. Rather, I think résumés are evolving, and becoming more diverse, creative, and reflective of the needs they fulfill.

Re: The New Résumé

Kevin Maxson — Mon, 12 Sep 2011 22:13:44 -0000

My paper resume is four pages long, mostly for work experience. As a technical professional, there are a lot of details that convey a competency. I also have "inside phrases" that should be meaningful to the right managers about the type of work I do.

The info graphic is probably well-received in your industry, and it's certainly more entertaining than even my very nicely formatted prose. ;-) Perhaps generating that interest through a more pleasing format is what it would take to get you a callback over someone else.

Oh - and LinkedIn has a printer-friendly option for getting a hard copy of your profile.

I'll work on my own visualize.me and see what it looks like. :-)

Re: The New Résumé

Kevin Richard — Mon, 12 Sep 2011 21:11:31 -0000

I like the idea of Visualize.me but based off of your example it doesn't seem to have enough depth.For me your profile paragraph said a lot more than what the infographics do. I agree with Kerry that the overall person beyond the resume plays a strong role on evaluating a person and as we create larger online and interpersonal footprints this starts to carry more weight and credibility than a self crafted document. In this regard is where the resume is becoming less and less important. I guess its the whole idea of showing someone you can do something vs. telling them you can comes into play.

Re: Is Tiny Tower Breaking Facebook Rules?

Emma Brooks — Mon, 12 Sep 2011 21:09:09 -0000

Thanks Col!

Re: The New Résumé

Emma Brooks — Mon, 12 Sep 2011 21:05:58 -0000

Definitely agree with you on all points (ESPECIALLY the infographic city point, haha).

Even those of us who works so heavily in digital tend to rely on résumés more than one would expect. It's an odd contrast.

Re: The New Résumé

Emma Brooks — Mon, 12 Sep 2011 21:04:24 -0000

Thanks Rayanne! It's a neat idea. Still needs a little life breathed into it, I think, but it's definitely a nice visual look over your traditional text and paper CV.

Re: The New Résumé

Kerryemckibbin — Mon, 12 Sep 2011 20:54:30 -0000

Very cute and very cool (infographic city!!!).

I think Jon is only partly right about resumes being dead.

For some, the traditional resume is a moot point: it's about your blog, online content you've generated, your linkedin, who you know, whatever.

But for others - at certain types of companies and with certain types of managers - you won't get past Stage Gate #1. Maybe the response to this is "I wouldn't want to be a part of that kind of company." As long as you're cool with that, then yes, for you, the resume is dead.

Re: The New Résumé

Rayanne Langdon — Mon, 12 Sep 2011 20:49:07 -0000

I've been looking forward to seeing what this would look like. Thanks for sharing your deets : ) Love your colleague's reco!

Re: Is Tiny Tower Breaking Facebook Rules?

Col — Thu, 21 Jul 2011 06:41:41 -0000

"find a way to monazite their large database of users"
I hate getting monazited... it hurts :(
But cool article - among many cool articles.

Re: Is Tiny Tower Breaking Facebook Rules?

Emma Brooks — Sun, 17 Jul 2011 21:40:44 -0000

Yes, and we've done that with clients before. Ultimately, it's their call; if they want to face the consequences for violating policy, we can only advise them on what might or might not happen.

It is unfortunate too when other brands get away with stuff - makes our job harder because we hear a lot of, "But so and so did it and now look at how many fans they have!" I'm a good person, I enjoy following rules, and I tend to dislike very much when others get away with breaking said rules. It's a personal pet peeve of mine.

Re: Is Tiny Tower Breaking Facebook Rules?

Ben Williams — Thu, 14 Jul 2011 00:56:06 -0000

Tough position to be in. Rather than regulating better, it sounds FB just need to be clearer on their policies. At least then you can put the decision back on the client - "here's the rules, if you want to flaunt them then ok, but at your own risk". Happens to me all the time, clients wanting stuff which is clearly disallowed by Apple, but they go ahead with it anyway - and unfortunately most of the time the apps still get approved.

Re: Is Tiny Tower Breaking Facebook Rules?

Helder De Freitas — Tue, 12 Jul 2011 22:21:17 -0000

I think any rule can be broken for the right price.